Here is a simple guide on how to attract your ideal client to you! Take some time to fill out this guide and really dive deep into these 3 simple steps. 

 1. Age - Get Specific - 18-21? 25-35? 40-55?

  2. Sex - Male - Female? Both? Create different ads or materials for both

  3. Where do they work?  at home? at a job? What's there job?

  4. How much do they make? $21k and below, median income, high income? who is your best customer? 

  5. Interests  - What do they like to do? read? music? events? 

  6. Education  - Are they graduated? High school drop outs? Young adults? 

  7. Location - Where are they located? United States? California? Within 10 miles of your location?

Get specific. If you say for a Fitness company that they are overweight, dive deeper. What happens when they are overweight? How do they feel? 

Example for a Personal Fitness Trainer: 

  1. They don't have energy to play with their kids, which leads to having a poor relationship with their kids and feeling detached. 

  2.  Senior Citizen - He/she feels like she can't get anything done, constantly tired, not able to take care of him or herself and can't put on their shoes, carry in groceries, and now feels worthless.

  3. Feels unconfident, stays at home instead of wearing a bikini even though they love the beach. Doesn't feel sexy to be intimate with significant other. 

3. Provide Audience with a Solution: FREE OFFER - Program - Service - Product - Content

This is where you can incorporate your product or service to solve their problem. We are still going off of 1 on 1 or group fitness coaching. A great way to build your audience is to capture their attention from the pain points and them provide them a solution. Give them a free offer to help them. 

  1. Free 1 week group fitness program to help them get into the habit of working out and have a guide to walk them through it for any and all levels. 

  2. At home workout plan to get them started for FREE - create a simple at home routine for them. Give it to them for signing up for email. 

  3. Create a 5 Day Challenge to get active - provide them with workouts, a giveaway for the winner of the 5 day challenge and 5 days worth of actionable items. Manage it with a Facebook fitness group. Definitely have a reward for the winner. 

For MORE Help on ATTRACTING your IDEAL Audience join my Facebook group where I help you develop Unshakeable Confidence in your business and Make More SALES!